Saturday, July 20, 2013
Designing B2B Brands
This beautifully planned, strikingly designed, and solidly produced book of a couple hundred pages amounts to a seminar in the highly integrated development and presentation of Deloitte Touche Tohmatsu, a global brand I'd previously not known about. The Google short version of their mission tells us, "Deloitte services include audit, consulting, financial advisory, risk management and tax."
Indeed there are some differences between Business-To-Business and Business-To-Consumer branding; a comprehensive, up-to-date, panorama of a single firm is just that, and won't approach or touch upon every imaginable identity communication concern you may have about your own service or consumer product. Nonetheless, whether you're an MBA, an MFA, or work with branding in another capacity, these "lessons" the subtitle describes can be appropriated well and applied to good effect in many other cases. Following contemporary design trends, the book's open layout, excellent typography, and use of [literal] "white space" conveys a sense of leisurely opulence and purpose. Designing B2B Brands has found a place alongside the books I consult for inspiration and return to for advice.
my amazon review: design seminar